Still, if you have zero video editing experience and only need to make simple edits, it’s a great option. The main downsides to the program? It only supports the AVI and WMV video formats, and it doesn’t allow for audio editing. And because Video Editor Lite doesn’t re-encode your video files when you slice them, you don’t have to worry about losing video quality. The program’s intuitive interface means you won’t have to waste time shuffling through technical support documents.
As the Machete website puts it, Video Editor Lite was “designed for quick and simple ‘slicing’ of your video files.” 7 of the Best Pieces of Free Video Editing Software 1) Machete Video Editor Lite (Windows)Īt the simple end of the spectrum is Machete Video Editor Lite, which allows you to cut, copy, and paste different sections of video.
The good news: There are several free video editing solutions you can download that run the gamut from super simple to Hollywood-level powerful. However, depending on your particular skill set and/or what it is you’re trying to accomplish with your videos, you may find that the above options are either too complicated or not packed with enough features. For Windows, that’s Windows Movie Maker, and for Macs, it’s iMovie. If you have a PC that’s running Microsoft Windows, or an iMac/Macbook, there’s a good chance you already have video editing software installed on your computer. And in order to do that, you’re going to need some video editing software. Of course, even if you are completely sold on the idea of incorporating video into your business’s marketing program, there’s still the issue of actually creating the videos. Still not convinced? Here’s a SlideShare presentation with more stats that illustrate the importance of video.
Not sure if video marketing is worth your time? Here’s an eye-opening statistic for you: According to Aberdeen, businesses that use video grow revenue 49% faster year-over-year than businesses that don’t.
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